Out With The Old...
Stagnant In Sarasota
Sarasota Surgical Arts is a premier cosmetic surgery clinic located in Sarasota, FL. The practice wanted to redesign their website, maximize online leads, and rank higher for their keywords related to Sarasota. The chief complaint was, “I’ve been paying our website company for years and we haven’t seen any increase in leads. Website leads are just stagnant.”
This is a common concern we hear from our clients. Once the website is established, it sometimes does not get updated regularly with new content or to the most recent design standards. Even when a website is managed, when the manager has countless other websites to handle, it can cause websites to slowly decline. At realdrseattle®, we are a boutique digital agency that has our roots in the cosmetic and plastic surgery industry. We knew exactly what it would take to help Sarasota Surgical Arts see results.
Investigating The Stagnacy - Online Identity
From The Ground Up
Services Summary
- Provided new content pages
- Installed live chat
- Wrote and executed new PPC campaigns
- Created and posted new social media posts
- Implemented Google 3D Office tour performed by a professional, Google certified photographer
- Optimized and managed Google My Business page and presence, including weekly article submissions
- Developed a keyword strategy and performed on-page and off-page optimization for these selected keywords
- Installed Price Simulator™ to capture lead information
- Listed the website on Google Maps and local directories
“My practice has never been busier than since I started with realdrseattle®. I even had to hire an associate to keep up with the demand.”
-Dr. Alberico Sessa
Results
Following the launch of their new website, Sarasota Surgical Arts began to see a steady increase in website traffic.
The traffic on sarasotasurgicalarts.com jumped by over 100% in the first three months after the site launched. Prior to seeking out realdrseattle®, Sarasota Surgical Arts averaged just under 1,000 website visits a day. Most of this traffic came from PPC and social media.
Following our website launch, Sarasota Surgical Arts’ website began ranking higher organically, leading to a tenfold increase in traffic because of their higher Google rankings. With the implementation of engagement tools such as live chat and Price Simulator, users became less likely to bounce away from the site.
The engagement rate on sarasotasurgicalarts.com went from only 10% of visitors visiting more than one page to 80% of visitors visiting two or more pages in the weeks following the launch of the new site. This means more visitors stayed on the site and were more likely to convert versus visitors who come to the site and immediately leave.
This increase of traffic and engaged visitors to the Sarasota Surgical Arts sites naturally led to more conversions. Within ten days of the launch of the new Sarasota Surgical Arts site, conversions more than tripled. From getting only a few conversions through the website a day, our redesign, implementation of live chat, and optimized contact forms, led more visitors on the site to convert.
Prior to working with realdrseattle®, Dr. Sessa would receive only a few leads a day through his website. In the days following the official site launch, Sarasota Surgical Arts saw their leads go from 2 conversions per day to 35 conversions per day.
The Legacy - Achieving Top Rankings
Following the launch of their new website, Sarasota Surgical Arts began to see a steady increase in website traffic.
The traffic on sarasotasurgicalarts.com jumped by over 100% in the first three months after the site launched. Prior to seeking out realdrseattle®, Sarasota Surgical Arts averaged just under 1,000 website visits a day. Most of this traffic came from PPC and social media.
Following our website launch, Sarasota Surgical Arts’ website began ranking higher organically, leading to a tenfold increase in traffic because of their higher Google rankings. With the implementation of engagement tools such as live chat and Price Simulator, users became less likely to bounce away from the site.
The engagement rate on sarasotasurgicalarts.com went from only 10% of visitors visiting more than one page to 80% of visitors visiting two or more pages in the weeks following the launch of the new site. This means more visitors stayed on the site and were more likely to convert versus visitors who come to the site and immediately leave.
This increase of traffic and engaged visitors to the Sarasota Surgical Arts sites naturally led to more conversions. Within ten days of the launch of the new Sarasota Surgical Arts site, conversions more than tripled. From getting only a few conversions through the website a day, our redesign, implementation of live chat, and optimized contact forms, led more visitors on the site to convert.
Prior to working with realdrseattle®, Dr. Sessa would receive only a few leads a day through his website. In the days following the official site launch, Sarasota Surgical Arts saw their leads go from 2 conversions per day to 35 conversions per day.
